Capability Statement
Capability Statement for Trades & Builders
Showcase your professionalism and win more opportunities with a Custom Capability Statement — the ultimate marketing tool for trades and builders. Designed to highlight your strengths, experience, and key services, it’s perfect for tenders, proposals, and client introductions.
Each capability statement is custom-designed to match your brand and can be supplied in both digital and print formats, helping you communicate your credibility, experience, and value with confidence.
Whether you’re applying for tenders, quoting large projects, or building trust with new clients, a capability statement helps position your business as the professional choice.
Read more: Elevate Your Business with a Compelling Capability Statement
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Guide to getting started?
1. Output Option
Decide on whether you require the capability statement in digital only format or digital and printed copy copies
2. Page Count
Decide on the amount of pages you require for the capability statement. A standard capability statement would start at 4 pages. Refer to samples below to help give clarity around page count and the amount of content.
3. Content / Wording
> (Provide wording yourself) Are you able to provide your own content for the capability statement (Providing content from an existing document, your website or using an online tool like ChatGTP)
Or
> (Engage a Professional Copywriting) I need help with creating the content for the capability statement, I’d like assistance from a professional copywriter. (See pricing and info below)
4. Photos / Images
> I can provide my own photos for the capability statement
Or
> I may need to use stock photos for the capability statement (Stock photos are photographs that are licensed for commercial purposes)
5. Branding Assets and Business Details
> Provide your logo in a vector format of your logo (EPS, Ai, SVG or PDF*)
> Provide your legal business details for invoicing
> Provide delivery address for printing (if required) Can’t be a PO Box
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Capability Statement Samples
Click the link below to view the capability statements per industry
Builders Capability Statements
Carpentry / Bathrooms / Maintenance Capability Statements
Construction Capability Statements
Electrical Capability Statements
Excavation / Civil Capability Statements
HVAC / Air Conditioning Capability Statements
Landscaping Capability Statements
Painting Capability Statements
Plumbing Capability Statements
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Options, Quantities and Pricing:
4 Page A4 Capability Statement (4pp)
Artwork Includes: 2 design concepts, design refinements based on your feedback, final print ready artwork. On completion you will be provided with the final PDF files and JPEG images.
Digital Format Only
*Artwork specifics shown above
$800.00
Digital Format and Printed Copies
A3 Gloss 250gsm full colour digital 2 sides Fold - Single fold in half
> Pricing below is digital format plus the printing costs combined
4 Page A4 (A3 folded to A4)
QTY 100 @ $1,250
QTY 250 @ $1,400
QTY 500 @ $1,500
QTY 1,000 @ $1,700
Add-ons
Professional Copywriting $800.00
Stock Photos (Up to 5 Stock Photos) $150.00
All prices include artwork, GST, and delivery.
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6 Page A4 Capability Statement (6pp)
Artwork Includes: 2 design concepts, design refinements based on your feedback, final print ready artwork. On completion you will be provided with the final PDF files and JPEG images.
Digital Format Only
*Artwork specifics shown above
$1,000.00
Digital Format and Printed Copies
628x297mm Gloss 150gsm full colour digital 2 sides Fold - Roll fold 6pp A4 (no scoring)
> Pricing below is digital format plus the printing costs combined
6 Page A4 (Roll folded to A4)
QTY 100 @ $1,600
QTY 250 @ $1,900
QTY 500 @ $2,000
QTY 1,000 @ $2,200
Add-ons
Professional Copywriting $1,000.00
Stock Photos (Up to 8 Stock Photos) $200.00
All prices include artwork, GST, and delivery.
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8 Page A4 Capability Statement (8pp)
Artwork Includes: Concept layouts for cover and inner spread design, upon feedback the rest of capability statement is designed, design refinements based on your feedback, final print ready artwork. On completion you will be provided with the final PDF files and JPEG images.
Digital Format Only
*Artwork specifics shown above
$1,200.00
Digital Format and Printed Copies
8pp A4 Portrait Self Cover Body: Gloss 170gsm full colour digital throughout Saddle Staple
> Pricing below is digital format plus the printing costs combined
8 Page A4 (Portrait, self cover, saddle stapled)
QTY 100 @ $1,800
QTY 250 @ $2,100
QTY 500 @ $2,300
QTY 1,000 @ $2,500
Add-ons
Professional Copywriting $1,250.00
Stock Photos (Up to 10 Stock Photos) $250.00
All prices include artwork, GST, and delivery.
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12 Page A4 Capability Statement (12pp)
Artwork Includes: Concept layouts for cover and inner spread design, upon feedback the rest of capability statement is designed, design refinements based on your feedback, final print ready artwork. On completion you will be provided with the final PDF files and JPEG images.
Digital Format Only
*Artwork specifics shown above
$1,800.00
Digital Format and Printed Copies
12pp A4 Portrait Self Cover Body: Gloss 170gsm full colour digital throughout Saddle Staple
> Pricing below is digital format plus the printing costs combined
12 Page A4 (Portrait, self cover, saddle stapled)
QTY 100 @ $2,500
QTY 250 @ $2,800
QTY 500 @ $3,200
QTY 1,000 @ $3,400
Add-ons
Professional Copywriting $1,750.00
Stock Photos (Up to 14 Stock Photos) $350.00
All prices include artwork, GST, and delivery.
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16 Page A4 Capability Statement (16pp)
Artwork Includes: Concept layouts for cover and inner spread design, upon feedback the rest of capability statement is designed, design refinements based on your feedback, final print ready artwork. On completion you will be provided with the final PDF files and JPEG images.
Digital Format Only
*Artwork specifics shown above
$2,500.00
Digital Format and Printed Copies
16pp A4 Portrait Self Cover Body: Gloss 170gsm full colour digital throughout Saddle Staple
> Pricing below is digital format plus the printing costs combined
16 Page A4 (Portrait, self cover, saddle stapled)
QTY 100 @ $3,300
QTY 250 @ $3,700
QTY 500 @ $4,100
QTY 1,000 @ $4,300
Add-ons
Professional Copywriting $2,200.00
Stock Photos (Up to 16 Stock Photos) $450.00
All prices include artwork, GST, and delivery.
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Turnaround times:
Design Process: 5-7 business days
Print Production: 4-5 business days + transit time from Melbourne or East Coast location
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Professional content writing process:
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Initial Contact - An introduction email is sent from Tradie Packs to Lyndall, The Professional Writer, and you, the client.
- We Reach Out - We'll send you a follow-up email to schedule a convenient date and time for a phone or Zoom interview.
- Questions - The interview questions are emailed to you for review. There's no need to respond at this stage, as we'll discuss everything during our meeting.
- Interview - We have a chat, discussing your project and sharing detailed information about your company, clients, and work.
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Draft - Using the information gathered, a draft will be prepared within 7 business days, unless otherwise agreed.
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Draft Review - The draft is sent to you for your input and approval. You must respond within 7 days with any revisions or feedback.
- Finalisation - Once the copy is updated and approved, the final version is sent to you and Tradie Packs to begin the design phase
Stock photo process:
Stock photos are photographs that are licensed for commercial purposes
- Consultation with our designers to determine the appropriate image subject and style
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Opportunity to browse and select your own stock photos you’d like to include.
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What is the order process:
Step 1: Purchase
Purchase preferred size, option and quantity.
Step 2: Supply or Upload
Upload or provide your logo in a vector format on EPS, Ai, SVG or PDF.
CLICK HERE A guide to providing your logo in the correct vector format
> Upload via order or email info@tradiepacks.com.au or reply to order confirmation.
Step 3: Confirm Artwork Details
Advise on what you’d like included on the artwork along your logo and branding.
> Contact Details: Phone, Email, Website, Socials, QR codes.
> Specifics: License Numbers, Service Dot Points, Accreditations, Memberships, QR codes.
> Finer Details (If required): Sign In, Site Rules, Emergency Contact Numbers, PPEs etc…
Step 4: Samples or Reference
Based on the samples provided here or via the gallery, do you have a preferred sample for us to work off. (We use this a base then customise).
> Screenshot, attach or mention the company name on the sign you like.
> You can send a photo or mock up for us to recreate also.
Step 5: Confirmation
> One of the team will be in touch to confirm all details and the logo format provided is correct.
Step 6: Design and revisions
> Our design team will create your custom artwork based on the details provided.
> You will receive a digital proof for review.
> Two rounds of revisions are included at no cost (additional revisions may incur a fee).
> Once approved, the final artwork will be prepared for production.
Step 7: Production and Delivery
> Once your artwork is approved, we’ll move your order into production.
> Turnaround times vary depending on product and quantity (we’ll confirm this with you).
> Your order will be carefully packaged and dispatched via our trusted courier partners.
> Tracking details will be sent once your order is on its way.
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If you have any questions about the process or have any additional information to be supplied outside the design brief, you can contact us via info@tradiepacks.com.au or on 1300 657 499.
