Case Study | Wycon Homes
Lack of consistency was our biggest problem…
What assets did Tradie Packs have to start with?
Wycon Homes were already an established builder with existing branding. Their logo and colours we’re pretty solid so we worked with what they already had. Neal had recently got some fresh vehicle graphics which utilised a halftone pattern along with a lighter colour palette, working more with the white background and the vibrant blue from his logo. We used the vehicle graphics as a starting point for all new branding elements.
What did Tradie Packs implement or create?
A custom Tradie Pack 4 'The Inspiration' This included: (Stationery essentials) Premium business cards, Email signatures, Electronic templates, Pack, With compliments postcards. (Credibility pack) Presentation folders, 4pp company profile and A5 flyers. (Signage) Banner mesh panels. (Online) Updated Instagram and Facebook pages, Multi page website with professional content writing.
What problem did Tradie Packs solve?
We definitely created a fresh consistent look across all of their branded elements. Tying in a lighter colour palette allowed the branding to be more appealing to their ideal clientele of Hamptons/coastal beach homes.
Wycon Homes | Reedy Creek QLD
Neal Wyper | Director
www.wyconhomes.com.au
Can you give a brief description of your business?
Our business is a home building business that specialises in Hamptons/coastal beach homes.
Before engaging Tradie Packs, what were the challenges / concerns you had with your current branding?
Lack of consistency was our biggest problem but we definitely had a change of clientele we were trying to reach with a whole new approach to our message and online presence was needed.
What were you looking to achieve by engaging Tradie Packs?
Definitely shifting our focus on the type of building we are interested in and enjoy building.
How did Tradie Packs solve your challenges or concerns?
Honestly we didn’t really have any challenges or concerns. From my initial meeting with Brad through an introduction from ProTrade I had confidence in what he was doing.
How have you now implemented the new products produced by Tradie Packs?
All our signage on-site, vehicles, clothing, business card through to our credibility packs is all consistent with our website and style of construction we do which give me and my team confidence in our approach to clients.
How did you find the process with Tradie Packs and were expectations met?
The process was very smooth with quick responses to all our enquiries. Our expectations were definitely met and we will continue to use Tradie Pack for all our ongoing changes.
